What is this privacy policy about?

This privacy policy applies to the entire pop e poppa servicefamille group:

  • pop e poppa servicefamille llc, route des Arsenaux 3b, 1700 Fribourg
  • servicefamille management llc, route des Arsenaux 3b, 1700 Fribourg
  • servicefamille management llc, branch office, Beckenhofstr. 6, 8006 Zurich
  • pop e poppa crèches llc, route des Arsenaux 3b, 1700 Fribourg
  • pop e poppa daycare llc, route des Arsenaux 3b, 1700 Fribourg
  • Association Pop e Poppa, Chemin Benjamin Jaïn 3, 1110 Morges
  • familizy by pop e poppa, is a division of servicefamille management llc


The pop e poppa servicefamille group (hereinafter also “we“, “us“) collects and processes personal data concerning you (e.g. parents, contractual partners, employees), the children in our care (“persons in our care“), the employees of our customers, the relatives of our customers’ employees, persons (to whom we provide services or from whom we procure services), applicants as part of an application process, or other persons (“third parties“). This data protection declaration includes persons in our care and third parties in each case, unless explicitly communicated otherwise.

In this privacy policy, we describe what we do with your data when you use our websites (https://www.popepoppa.ch/en , https://www.familienservice.ch/en and https://familizy.ch/en ), use our services, provide services to us, are supported by us, communicate with us or otherwise have dealings with us. We may also inform you separately about the processing of your data (e.g. in forms, contractual terms and conditions or additional data protection declarations).

We use the term “data” here synonymously with “personal data“. “Personal data” refers to data relating to specific or identifiable persons and “processing” means any handling of personal data, e.g. obtaining, storing, using, modifying, disclosing and deleting.

If you disclose data about other persons (e.g. your employees, family members) to us, we assume that you are authorised to do so, that this data is correct and that you have ensured that these persons have been informed about this disclosure (e.g. by obtaining their consent or by bringing this data protection declaration to their attention in advance, etc.).

Who is responsible for the processing of your data?

Responsible for the data processing described in this privacy policy is:

servicefamille management gmbh
Route des Arsenaux 3b
1700 Fribourg

What data do we process?

We process various categories of personal data about you, persons in our care and third parties. The most important categories are as follows:

  • Master data: This is basic data such as name, contact details (e.g. address, telephone number, e-mail), personal data (e.g. date of birth, nationality, marital status, profession, title, job title, passport / ID number, AHV number, family circumstances, etc), photos, care and client history, declarations of consent and information of this kind about third parties (e.g. employees, contact persons, family details).
  • Contract data: This is data that arises in the context of the provision of our services and the conclusion of contracts, such as contractual services, data relating to the provision of services, data on projects, data from the run-up to the conclusion of the contract, information on processing (e.g. invoicing) and financial data (e.g. employee salaries, data on bank details, information on financial circumstances, e.g. for tariff classification).
  • Care data: This is data that relates to the care relationship and arises in the course of care, such as health data (e.g. allergies) or preferences (e.g. meal preferences). This is usually data relating to the persons in our care, but may also include data relating to parents or other third parties (e.g. other carers).
  • Applicant data: This is data that is generated as part of an application for a job, such as professional background, education and training, references and data from public sources (e.g. social media and internet). This also includes information on criminal convictions and prohibitions of occupation / activity (in particular extracts from criminal records).
  • Communication data: This is data that arises in connection with communication between us and you or third parties (e.g. by e-mail, telephone, letter or other means of communication), such as the content of e-mails or letters, your contact details and marginal data of the communication.
  • Registration data: This is data that we receive as part of a registration (e.g. login areas, newsletter) or that you provide to us (e.g. e-mail).
  • Technical data: This is data that is generated as part of your use of our digital services (e.g. websites), such as IP address, information about the operating system of your end device, the region and the time of use. Technical data in itself does not allow any conclusions to be drawn about your identity. However, it can be linked to other data categories (e.g. registration data) and thus possibly to your person.
  • Behavioral and preference data: This is data about your behavior and preferences, such as responses to electronic communications, navigation on the website, interactions with our social media profiles, participation in events, supplemented where necessary with information from third parties (e.g. from publicly accessible sources).
  • Other data: This includes in particular: Data that arises in connection with official or judicial proceedings (e.g. files), data that is collected due to health protection (e.g. protection concepts), photos, video or audio recordings that we produce or receive from third parties and in which you are recognizable (e.g. at events, webinars, through security cameras, etc.), participation in events.
  • The aforementioned data may also include sensitive personal data, such as data relating to health, religious beliefs or social assistance measures.

Where does the data come from?

  • From you: You provide us with much of the data we process (e.g. in connection with our services or communication with us, when you make use of our services, use our logins, register for newsletters or events, apply for a job, fill out our contact form, etc.). You are not obliged to disclose your data, with exceptions in individual cases (e.g. legal obligations). However, if you wish, for example, to conclude contracts with us or make use of our services, you must provide us with certain data.
  • From third parties: We may receive personal data from your employer if he is or wishes to become our contractual partner. We may obtain data from publicly accessible sources (e.g. debt collection registers, media or the Internet, including social media) or from authorities (e.g. municipalities, supervisory authorities), your employer or client who has a business relationship with us or is otherwise involved with us and from other third parties (e.g. associations). This includes the following categories of data in particular: Master data, contract data, support data and other data, but also all other categories of data in accordance with Section III as well as data from correspondence and meetings with third parties.
  • From our websites and newsletters: You can visit our websites without having to provide any personal data. However, when you visit our website, we automatically collect personal data (in particular technical data) that we need to operate our website and ensure its security. We also collect data in order to analyze user behavior on our website or when receiving the newsletter and to use this information for the communication and improvement of our products. We also collect the necessary information when you fill out the contact form on the website.

For what purposes do we process your data?

  • Communication: We process your data in order to be able to communicate with you (e.g. to answer inquiries, process contracts and provide support).
  • Conclusion, administration and processing of contracts: We process personal data in connection with the conclusion or execution of contracts with you as a customer, parent or legal guardian, suppliers and service providers or other contractual partners. This also includes the enforcement of legal claims arising from contracts (debt collection, legal proceedings, etc.), accounting, the termination of contracts and public communication. We also process data as part of the application process, recruitment and for the initiation and conclusion of the employment relationship.
  • Childcare and placement of childcare places: We process data from you, the persons in our care and third parties as part of the childcare and placement of childcare places.
  • Marketing purposes and relationship management: We process data for marketing purposes and relationship management, e.g. to send our customers, other contractual partners and other interested parties personalized advertising (e.g. in printed form, by email or via other electronic channels) about our services and other news. You can refuse such contacts at any time or refuse or revoke your consent to be contacted for advertising purposes by notifying us (Section II).
  • Improving our services and operations: In order to continuously improve our services (including websites), we analyze, for example, how you navigate through our websites or which services are used by which groups of people and in what way.
  • Registration: In order to use certain offers and services (e.g. login areas, newsletters), you must register (directly with us or via our external service providers); we process data for this purpose.
  • Security purposes and technical and physical access controls: For security purposes, we also keep visitor lists and use surveillance systems (e.g. security cameras). We will inform you of surveillance systems at the relevant locations by means of appropriate signs.
  • Compliance with laws, directives and recommendations from authorities: We may process personal data in order to comply with the law and to fulfill any legal obligations (e.g. keeping records based on the Foster Children Ordinance (PAVO), tax obligations or for health concepts). In addition, data may be processed in the course of internal investigations and external investigations (e.g. by a law enforcement or supervisory authority or a commissioned private body).
  • Risk management and business management: We may process personal data in the context of risk management (e.g. to protect against criminal activities) and business management, including our business organization (e.g. resource planning) and business development (e.g. acquisition and sale of business units or companies).
  • Other purposes: These other purposes include, for example, training and education purposes, preparing and conducting webinars, administrative purposes (e.g. managing master data or accounting), safeguarding our rights and evaluating and improving internal processes. The protection of other legitimate interests is also one of the other purposes, which cannot be listed exhaustively.

To whom do we disclose your data?

In connection with our contracts, the websites, our services, our legal obligations or otherwise to protect our legitimate interests and the other purposes listed in Section V, we also transfer your personal data to third parties, in particular to the following categories of recipients:

  • Group companies: We may share data within the pop e poppa servicefamille group. The group companies may use your data for the same purposes as we do, as described in this privacy policy (see section V). The recipients generally process the data under their own responsibility.
  • Service providers: We work with service providers in Switzerland and abroad who process data (i) on our behalf, (ii) under joint responsibility with us or (iii) under their own responsibility (e.g. IT providers, banks, insurance companies). This may also include health data.
  • Contractual partners: This refers to our customers and contractual partners (e.g. service recipients and providers, parents or legal guardians, persons in our care and, if applicable, other contractual partners of ours) where the transfer of your data results from a contract (e.g. because we have concluded a care contract with you or a service contract because we are looking for daycare places for you, childminders, domestic help, etc., or possibly on the basis of a service contract that we have concluded with your employer). This may also include health data. In principle the recipients process the data under their own responsibility.
  • Subsidy providers: As part of the processing of private and public subsidies or in the event that the deficit is covered by a municipality, a canton or a private company or in the event of federal participation, we may also transmit personal data to the responsible bodies, in particular tax data or income data, which are decisive for the calculation of subsidies or the setting of tariffs.
  • Authorities: We may pass on personal data to offices, courts and other authorities (e.g. KESB, municipalities, supervisory authorities) in Switzerland and abroad if we are legally obliged or entitled to do so or if this appears necessary to protect our interests. This may also include health data. If you apply for a job with us, we are obliged in particular to disclose your personal details to the competent supervisory authority so that it can check your reputation (in particular criminal record extract). The recipients process the data under their own responsibility.
  • Other persons: This refers to other cases where the involvement of third parties arises from the purposes set out in Section V. For example, if you participate in one of our webinars, other participants may learn your name, employer and possibly other personal data about you. If you participate in one of our WhatsApp groups, other group members may also receive personal data from you (e.g. name, telephone number, etc.). Other recipients are, for example, third parties, in the context of representation relationships (e.g. your lawyer or other reference persons designated by you) or persons involved in official or court proceedings. In the context of company development, we may sell or acquire businesses, parts of businesses, assets or companies or enter into partnerships, which may also result in the disclosure of data (including from you, e.g. as a service recipient, parent, persons in our care, supplier or as their representative) to the persons involved in these transactions. In the course of communication with our competitors, industry organizations, associations and other bodies, data may also be exchanged that may concern you.

All these categories of recipients may in turn involve third parties, so that your data may also become accessible to them. We can restrict the processing by certain third parties (e.g. IT providers), but not by other third parties (e.g. authorities, banks, etc.).

Is your personal data also transferred abroad?

We process and store personal data mainly in Switzerland and the European Economic Area (EEA), but in exceptional cases – for example via subcontractors of our service providers – potentially in any country in the world.

If a recipient is located in a country without adequate statutory data protection, we contractually oblige the recipient to comply with the applicable data protection (we use the revised standard contractual clauses of the European Commission, which are available here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=en ), insofar the recipient is not already subject to a legally recognized set of rules to ensure data protection and we cannot rely on an exception provision. An exception may apply in particular in the case of legal proceedings abroad, but also in cases of overriding public interests or if the performance of a contract requires such disclosure, if you have given your consent or if the data in question has been made generally accessible by you and you have not objected to its processing.

How long do we process your data?

We process your data for as long as required by our processing purposes, the statutory retention periods and our legitimate interests in processing for documentation and evidence purposes or for as long as storage is technically necessary (e.g. in the case of backups or document management systems). If there are no legal, contractual obligations or technical reasons to the contrary, we delete or anonymize your data after the storage or processing period has expired as part of our normal processes.

What rights do you have?

You have the following rights in connection with our processing of personal data:

  • Right to information about the personal data we have stored about you, the purpose of the processing, the origin and, if applicable, about recipients or categories of recipients to whom personal data is disclosed.
  • Right to rectification if your data is incorrect or incomplete.
  • Right to restrict the processing of your personal data.
  • Right to request the deletion of the processed personal data.
  • Right to data portability: release of certain personal data for the purpose of transfer to another body (so-called data portability).
  • Right to object to data processing or to withdraw consent to the processing of personal data at any time without giving reasons.
  • Right to lodge a complaint with a competent supervisory authority, if provided for by law.

If you wish to exercise your rights against us, please contact us. You will find our contact details in Section II. So that we can rule out misuse, we must identify you (e.g. with a copy of your ID, if necessary).

Please note that conditions, exceptions or restrictions apply to these rights (e.g. to protect third parties or business secrets). We reserve the right to black out copies for reasons of data protection or confidentiality or to supply only excerpts.

How do we process data in connection with our websites and other digital services?

When you use our websites (including newsletters and other digital services), data is generated that is stored in logs (in particular technical data). We may also use cookies and similar technologies (e.g. pixel tags or fingerprints) to recognize website visitors, record their behavior and identify preferences. A cookie is a small file that is transmitted between the server and your system and enables a specific device or browser to be recognized.

You can set your browser so that it automatically rejects, accepts or deletes cookies. You can also deactivate or delete cookies in individual cases. You can find out how to manage cookies in your browser in the help menu of your browser.

Neither the technical data collected by us nor cookies generally contain any personal data. However, personal data that we or third-party providers commissioned by us store about you (e.g. if you have a user account with us or these providers) may be linked to the technical data or to the information stored in and obtained from cookies and thus possibly to your person.

Social media plugins (“plugins”) from third-party providers are used on our website. The plugins can be recognized by the logo of the respective social network. We offer you the opportunity to interact with the social networks and other users via the plugins. We use the following plugins on our website: Facebook, LinkedIn, YouTube TikTok, Pinterest, Instagram. When you visit our website, your browser establishes a direct connection to the third-party provider’s servers. The content of the plugin (e.g. YouTube videos) is transmitted directly to your browser by the respective third-party provider and integrated into the page.

The transfer of data for the display of content (e.g. publications on Twitter) takes place regardless of whether you have an account with the third-party provider and are logged in there. If you are logged in with the third-party provider, your data collected by us will also be assigned directly to your existing account with the third-party provider. If you activate the plugins, the information will also be published on the social network and displayed to your contacts there. The purpose and scope of the data collection and the further processing and use of the data by the third-party providers as well as your rights in this regard and setting options to protect your privacy can be found in the data protection information of the third-party providers. The third-party provider stores the data collected about you as usage profiles and uses these for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is also carried out in particular for users who are not logged in to display needs-based advertising and to inform other users of the social network about your activities on our website. If you wish to prevent the third-party providers from assigning the data collected via our website to your personal profile in the respective social network, you must log out of the respective social network before visiting our website. You can also completely prevent the plugins from loading with specialized add-ons for your browser, such as “Ghostery” (https://www.ghostery.com/ ) or “NoScript” (https://noscript.net/ ). We also use our own tools and third-party services (which may themselves use cookies) on our websites, in particular to improve the functionality or content of our websites (e.g. integration of videos or maps), to compile statistics and to place advertisements.

We currently use services from the following service providers:

  • Google Analytics
    We use Google Analytics on our websites, the web analysis service of Google LLC, Mountain View, California, USA, responsible for Europe is Google Limited Ireland (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including your IP address, which is anonymized using the anonymizeIP() method so that it can no longer be assigned to a connection) is transmitted to a Google server in the USA and stored there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and for providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google may associate your IP address with other data held by Google. For data transfers to the USA, Google has undertaken to sign and comply with the EU standard contractual clauses. You can find data protection information at https://support.google.com/analytics/answer/6004245
  • Google Maps
    On our websites we use Google Maps from Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; responsible for Europe is Google Limited Ireland, “Google”). Google Maps is a web service for displaying interactive (land) maps in order to visualize geographical information. By using this service, you are shown our location and it is easier for you to find us. Information about your use of our websites (such as your IP address) is transmitted to Google servers in the USA and stored there as soon as you access the subpages in which the Google Maps map is integrated. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish your data to be associated with your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and analyzes them.
    For data transfers to the USA, Google has undertaken to sign and comply with the EU standard contractual clauses. If you do not agree to the future transmission of your data to Google in the context of the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used. The additional terms of use for Google Maps can be found at https://www.google.com/intl/en_US/help/terms_maps.html . Detailed information on data protection in connection with the use of Google Maps can be found at http://www.google.de/intl/en/policies/privacy/ .
  • Google Ads
    Our websites use the online marketing tool Google Ads (“Google Ads”) from Google LLC, Mountain View, California, USA, responsible for Europe is Google Limited Ireland (“Google”). Google Ads uses cookies to display ads that are relevant to users, to improve campaign performance reports or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. In addition, Google Ads can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a Google Ads ad and later visits the advertiser’s website with the same browser and makes a purchase there. According to Google, Google Ads cookies do not contain any personal information.
    Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. Through the integration of Google Ads, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that Google will find out your IP address and store it.
    You can prevent participation in this tracking process by, among other things, setting your browser software accordingly; suppressing third-party cookies means that you will not receive any ads from third-party providers. You can also deactivate cookies for conversion tracking in your browser so that the corresponding cookies are blocked by Google. Further information on this topic can be found under the links: https://adssettings.google.com and https://www.google.com/settings/ads/plugin . We would like to point out that if you block cookies etc., you may not be able to use all the functions of this website to their full extent. Further information on data protection at Google in general can be found at https://www.google.de/intl/en/policies/privacy.
  • Google Remarketing
    Our websites use the remarketing function of Google Inc. This function is used to present interest-based advertisements to website visitors within the Google advertising network. A so-called “cookie” is stored in the website visitor’s browser, which makes it possible to recognize the visitor when he or she visits websites that belong to the Google advertising network. On these pages, the visitor may be presented with advertisements relating to content that the visitor has previously viewed on websites that use Google’s remarketing function.
    According to its own information, Google does not collect any personal data during this process. However, if you do not wish to use Google’s remarketing function, you can always deactivate it by making the appropriate settings at http://www.google.com/settings/ads . Alternatively, you can deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp .
  • Hubspot
    Our websites use Hubspot, a marketing automation software from HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland. HubSpot is a software company from the USA with a European branch in Ireland. Hubspot helps us to analyze the use of our portal. Hubspot uses cookies for this purpose.
    Certain usage data is linked to your person (e.g. after entry in a registration form) and stored in our CRM (Customer Relationship Management). This enables us to send you information and offers tailored to your interests.
    The provision of personal data collected via Hubspot is not required by law or contract or necessary for the conclusion of a contract. If you do not provide us with this data, we will not be able to provide you with information and offers tailored to your needs.
    You can find more information on the use of data by Hubspot in Hubspot’s privacy policy at https://legal.hubspot.com/privacy-policy
    You can find more information about cookies set by HubSpot in a visitor’s browser at https://knowledge.hubspot.com/privacy-and-consent/what-cookies-does-hubspot-set-in-a-visitor-s-browser

Some of the third-party providers we use are located outside Switzerland. Information on the disclosure of data abroad can be found in section VII.

How is data processed on our pages in social networks?

We may operate pages and other online presences on social networks and other platforms operated by third parties and process data about you in this context. In doing so, we receive data from you (e.g. when you communicate with us or comment on our content) and from the platforms (e.g. statistics). The providers of the platforms can analyze your use and process this data together with other data they have about you. They also process this data for their own purposes (e.g. marketing and market research purposes or to manage their platforms), and act as their own data controllers for this purpose. For further information on processing by the platform operators, please refer to the data protection notices of the respective platforms.

We currently use the following platforms:

Provider: Meta Platforms Ireland Limited
Privacy policy: https://www.facebook.com/privacy/policy

Provider: Meta Platforms Ireland Limited
Privacy policy: https://privacycenter.instagram.com/policy

Provider: LinkedIn Corporation
Privacy policy: https://de.linkedin.com/legal/privacy-policy

Provider: Google Ireland Limited
Privacy policy: https://policies.google.com/privacy

Provider: Beijing Bytedance Technology Ltd
Privacy policy: www.tiktok.com/legal/page/eea/privacy-policy/en

Provider: Pinterest Europe Ltd/Pinterest, Inc
Privacy policy: https://policy.pinterest.com/en/privacy-policy

Provider : WhatsApp Ireland Limited, Ireland / WhatsApp LLC. USA
Data protection information: https://www.whatsapp.com/legal/privacy-policy-eea?lang=de_EN

Pep App
Provider: Linkizz SAS, Paris
Data protection information: https://app.kidizz.com/privacy

We are entitled, but not obliged, to check content before or after it is published on our online presences, to delete content without notice and, if necessary, to report it to the provider of the platform in question.

Data security

We have taken appropriate measures to ensure data security and confidentiality of personal data. These include, for example, encryption of data transmission and restriction of access rights. We regularly review these measures and adapt them if necessary. Employees and service providers are also obliged to comply with data protection and confidentiality at all times.

Please note that the Internet is generally not a secure environment, as it is an open network that can be accessed by anyone. We therefore also appeal to you to take personal responsibility when handling your personal data. To the extent permitted by law, we exclude liability for the security of data that you transmit to us via the Internet (e.g. by e-mail) or other electronic channels and for any direct or indirect damage. We ask you to choose other means of communication if this appears necessary or sensible for security reasons.


The copyright and all other rights to content, images, photos or other files (hereinafter all together “files”) on the website belong exclusively to us or the specifically named rights holders. The written consent of the copyright holder must be obtained in advance for the reproduction of any files.

Anyone who commits a copyright infringement without the consent of the respective copyright holder may be liable to prosecution and may be liable for damages.

General disclaimer

All information on our website has been carefully checked. We make every effort to ensure that the information we provide is up-to-date, correct and complete. Nevertheless, the occurrence of errors cannot be completely ruled out, which means that we cannot guarantee the completeness, correctness and topicality of information, even of a journalistic or editorial nature. Liability claims arising from material or non-material damage caused by the use of the information provided are excluded to the extent permitted by law.

We may change or delete texts at our own discretion and without prior notice and are not obliged to update the content of this website. The use of or access to this website is at the visitor’s own risk. We, our clients or partners are not responsible for any damage allegedly caused by visiting this website and we therefore accept no liability for this.

We also accept no responsibility or liability for the content and availability of third-party websites that can be accessed via links on this website. The operators of the linked pages are solely responsible for their content. We therefore expressly distance ourselves from all third-party content that may be relevant under criminal or liability law or offend common decency.

Can this privacy policy be amended?

We expressly reserve the right to amend this privacy policy at any time. The version published on this website is the current version.


Bern, 19.03.2024