{"id":8579,"date":"2021-12-06T07:57:38","date_gmt":"2021-12-06T07:57:38","guid":{"rendered":"https:\/\/popepoppa.agacom-dev.com\/?p=8579"},"modified":"2026-05-13T10:15:09","modified_gmt":"2026-05-13T10:15:09","slug":"des-barbies-pour-les-filles-des-camions-pour-les-garcons","status":"publish","type":"post","link":"https:\/\/www.popepoppa.ch\/fr\/des-barbies-pour-les-filles-des-camions-pour-les-garcons\/","title":{"rendered":"Des Barbies pour les filles, des camions pour les gar\u00e7ons?"},"content":{"rendered":"\n<p class=\"has-text-align-center\">Les enjeux des jouets \u201cgenr\u00e9s\u201d et leurs alternatives!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Un petit tour au rayon des jouets et voil\u00e0 que c\u2019est le plus souvent la mar\u00e9e de rose ou de bleu! Pour le meilleur ou pour le pire? Comment choisir des cadeaux qui aident votre enfant \u00e0 s\u2019\u00e9panouir?<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">La distinction entre jouets pour filles et pour gar\u00e7ons a-t-elle toujours exist\u00e9?<\/mark><\/strong><\/h3>\n\n\n\n<p>Non, comme l\u2019explique la<a href=\"http:\/\/www.senat.fr\/rap\/r14-183\/r14-1831.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;d\u00e9l\u00e9gation aux Droits des femmes du S\u00e9nat fran\u00e7ais<\/a>. Le marketing genr\u00e9 \u2013 qui cr\u00e9e des produits destin\u00e9s sp\u00e9cifiquement aux filles ou aux gar\u00e7ons selon des st\u00e9r\u00e9otypes \u2013 s\u2019est accentu\u00e9 dans les ann\u00e9es 90,&nbsp; \u201cdans le cadre d\u2019un march\u00e9 mondialis\u00e9.\u201d \u201cCette p\u00e9riode correspond au&nbsp;<strong>d\u00e9veloppement agressif des m\u00e9thodes de \u2018marketing\u2019<\/strong>\u201d. Pourquoi? Cette m\u00e9thode \u201cpermet aux entreprises de d\u00e9gager plus de b\u00e9n\u00e9fices, (\u2026)&nbsp;<strong>les jouets peuvent moins se transmettre au sein de la fratrie<\/strong>.\u201d expliquent les auteurs.&nbsp;<\/p>\n\n\n\n<p><strong>Le marketing genr\u00e9 amplifie les st\u00e9r\u00e9otypes<\/strong>\u2026 pas pour le bien des enfants, mais&nbsp;<strong>pour vendre plus<\/strong>!<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">S\u2019identifier aux r\u00f4les des adultes, c\u2019est important!<\/mark><\/strong><\/p>\n\n\n\n<p>Votre enfant construit peu \u00e0 peu son identit\u00e9, et cela passe bien entendu par le fait de conna\u00eetre son genre.<a href=\"https:\/\/books.google.co.uk\/books\/about\/A_Cognitive_developmental_Analysis_of_Ch.html?id=CywIHAAACAAJ\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;Lawrence Kohlberg<\/a>&nbsp;distingue trois \u00e9tapes dans la construction identitaire sexu\u00e9e des enfants: l\u2019identit\u00e9 de genre (pour les enfants d\u2019environ 2 ans), la stabilit\u00e9 de genre (3-4 ans) et la constance de genre (5-7 ans). Les enfants<a href=\"https:\/\/journals.openedition.org\/rfp\/650\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;\u00abdistinguent le sexe des individus \u00e0 partir d\u2019indices socioculturels tels que la coiffure, les v\u00eatements et les jouets utilis\u00e9s\u00bb.<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p>Les enfants sont friands de mod\u00e8les pour construire leur identit\u00e9. Ces mod\u00e8les rev\u00eatent donc une grande importance et&nbsp;<strong>il vaut la peine de leur proposer des mod\u00e8les de qualit\u00e9, qui les aideront \u00e0 s\u2019\u00e9panouir.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Le poids des clich\u00e9s<\/mark><\/strong><\/h3>\n\n\n\n<p>Pourquoi ne serait-il pas judicieux de pr\u00e9senter \u00e0 un enfant des r\u00f4les tr\u00e8s st\u00e9r\u00e9otyp\u00e9s? Des \u00e9tudes, notamment r\u00e9alis\u00e9es en France (Lutter contre les st\u00e9r\u00e9otypes filles-gar\u00e7ons\u00a0), ont mis en lumi\u00e8re\u00a0le lien entre st\u00e9r\u00e9otypes de genres et in\u00e9galit\u00e9s socio-\u00e9conomiques. En d\u2019autres termes, cela signifie que les\u00a0<strong>petites filles et les petits gar\u00e7ons n\u2019auront pas les m\u00eames chances d\u2019acc\u00e9der aux professions\u00a0<\/strong>techniques ou de direction, ou alors, dans l\u2019autre sens, de garde d\u2019enfant,\u00a0<strong>ni m\u00eame d\u2019obtenir des salaires \u00e9quivalents\u00a0<\/strong>\u00e0 emploi \u00e9gal. Cela signifie aussi que votre enfant se conformera \u00e0 des st\u00e9r\u00e9otypes rigides induits par le marketing plut\u00f4t que d\u2019avoir l\u2019opportunit\u00e9 d\u2019exprimer ses propres talents.<\/p>\n\n\n\n<p>Pourquoi cela se joue-t-il d\u00e8s les jeux de la petite enfance? Parce que, tr\u00e8s jeunes et sous l\u2019influence des jouets genr\u00e9s, les&nbsp;<strong>gar\u00e7ons auront par exemple plus de chances de d\u00e9velopper leur intelligence spatiale ou entrepreneuriale<\/strong>. Ceci serait \u201cune partie de l\u2019explication de la sous-repr\u00e9sentation des femmes dans la science et la technologie\u201d, explique Jamie Jirout, \u00e0 la t\u00eate du Centre de Rercherche sur l\u2019Education et l\u2019Apprentissage \u00e0 l\u2019Universit\u00e9 de Virginie (USA). D\u2019ailleurs, saviez-vous que les&nbsp;<a href=\"https:\/\/www.nationalgeographic.fr\/sciences\/les-filles-les-garcons-et-les-jouets-genres\" target=\"_blank\" rel=\"noreferrer noopener\">puzzles ou les legos pour filles comptent moins de pi\u00e8ces que ceux pour gar\u00e7ons<\/a>?<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">c<\/mark><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-id=\"10754\" src=\"https:\/\/www.popepoppa.ch\/wp-content\/uploads\/2026\/05\/playing-together-1-scaled.webp\" alt=\"\" class=\"wp-image-10754\"\/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">c<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Comment faire pour bien faire?<\/mark><\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>Pr\u00e9f\u00e9rez<\/strong>&nbsp;<strong>des jouets neutres en mati\u00e8re de genre<\/strong>:<\/mark> Vous les remarquerez gr\u00e2ce \u00e0 leurs couleurs non st\u00e9r\u00e9otyp\u00e9es, qui conviennent \u00e0 tous!<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Pensez \u00e0&nbsp;varier les types de jeux<\/mark><\/strong>&nbsp;pour chaque enfant:<br>\u2013 jeux d\u00e9veloppant l\u2019empathie<br>\u2013 jeux d\u00e9veloppant l\u2019esprit d\u2019initiative<br>\u2013 jeux de construction et techniques<br>\u2013 jeux d\u00e9veloppant la fibre artistique (peinture, musique, danse\u2026)<br>\u2013 jeux coop\u00e9ratifs<br>\u2013 jeux sportifs<br>\u2013 et bien d\u2019autres encore!<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>\u00c9vitez de cataloguer les activit\u00e9s et les objets<\/strong>:<\/mark>&nbsp;Ne relevez pas le fait qu\u2019ils seraient \u201cpour fille\u201d ou \u201cpour gar\u00e7on\u201d.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">D\u00e9veloppez l\u2019esprit critique<\/mark>&nbsp;<\/strong>de votre enfant face au marketing. Cela lui sera aussi utile dans d\u2019autres situations! Certaines histoires sur le sujet&nbsp; sont parfaitement adapt\u00e9es aux plus petits:<br>\u2013&nbsp;<a href=\"https:\/\/www.rts.ch\/play\/radio\/les-histoires-de-millie-d--archives\/audio\/les-aventures-de-millie-d--remue-menage-au-rayon-jouets?id=11303050\" target=\"_blank\" rel=\"noreferrer noopener\">Remue-m\u00e9nage au rayon des jouets<\/a>&nbsp;(audio), ou quand la M\u00e8re No\u00ebl bouleverse les rayons de jouets.<br>\u2013&nbsp;<a href=\"https:\/\/www.rts.ch\/play\/radio\/les-histoires-de-millie-d--archives\/audio\/les-aventures-de-millie-d--latelier-de-vetement?id=11187579\" target=\"_blank\" rel=\"noreferrer noopener\">L\u2019atelier de v\u00eatement<\/a>&nbsp;(audio): un couturier cr\u00e9e pour chacun le v\u00eatement qui lui pla\u00eet. Mais un jour, sa fille bouleverse tout.<br>\u2013 \u201cOlivia, reine des princesses\u201d \u2013 une petite truie se demande: pourquoi toutes les petites filles aiment-elles se d\u00e9guiser en ballerines ou en princesses?<\/li>\n<\/ol>\n\n\n\n<p>Et gardez l\u2019\u0153il ouvert, car l\u2019offre en mati\u00e8re de produits non-genr\u00e9s s\u2019\u00e9toffe de jour en jour!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><strong>Les jouets \u201cgenr\u00e9s\u201d contribuent aux in\u00e9galit\u00e9s socio-\u00e9conomiques.<em>&nbsp;&nbsp;<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les enjeux des jouets \u201cgenr\u00e9s\u201d et leurs alternatives! Un petit tour au rayon des jouets et voil\u00e0 que c\u2019est le plus souvent la mar\u00e9e de rose ou de bleu! Pour le meilleur ou pour le pire? Comment choisir des cadeaux qui aident votre enfant \u00e0 s\u2019\u00e9panouir? La distinction entre jouets pour filles et pour gar\u00e7ons [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8583,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[301,409],"tags":[341,343,311,342,340,309],"class_list":["post-8579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enfants-et-familles","category-pedagogie-pop-e-poppa","tag-cadeaux","tag-egalite","tag-enfants","tag-genre","tag-noel","tag-pedagogie-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Des Barbies pour les filles, des camions pour les gar\u00e7ons? - Pope Poppa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/popepoppa.agacom-dev.com\/fr\/des-barbies-pour-les-filles-des-camions-pour-les-garcons\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des Barbies pour les filles, des camions pour les gar\u00e7ons? - Pope Poppa\" \/>\n<meta property=\"og:description\" content=\"Les enjeux des jouets \u201cgenr\u00e9s\u201d et leurs alternatives! Un petit tour au rayon des jouets et voil\u00e0 que c\u2019est le plus souvent la mar\u00e9e de rose ou de bleu! Pour le meilleur ou pour le pire? Comment choisir des cadeaux qui aident votre enfant \u00e0 s\u2019\u00e9panouir? 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